Stations, Programmers and Talent – Homeless Veterans Need Your Help!
They fought for us, now we fight for them. Right now, over 37,000 homeless veterans are living on the streets, some sleeping on nothing more than a piece of cardboard. We strive now to mover everyone of those veterans from Cardboard to Headboard.
Radio has always been a highly effective media to rally their community, state, and nation to help those in need.
From now until Veterans Day, your support of the national “Veterans Matter Cardboard 2 Headboard” campaign at any level helps you rally your community by engaging, and uniting your listeners, advertisers, and sponsors into one movement to assure that every veteran in America has a home for the brave in the land of the free.
Lee Brice created his own Cardboard2Headboard
sign to inspire his fans to house more Veteran Heroes.

Our national radio Cardboard2Headboard and Veterans Matter Honor-Thon campaigns are driven by the incredible team of Mike McVay with McVay Media Consulting and the Benztown Audio Imaging and Production Team!
Long-form Honor-Thon broadcast content is produced by National Creative Consultant, William “Broadway” Bertschinger with Cumulus Detroit.
To all of you, we say thank you for caring about the forgotten veterans on the streets! They are not alone, they have you.
Veterans Matter Radio 101
This 2 minute video followed Mickey Guyton’s National Anthem at the CRB convention open.
John Mellencamp: Home Again – In Their Own Words
In 4 minutes you can see why we need to help.
Sample Veterans Day Content
This is one of the Veterans Day promo’s created by Benztown. We added the video to support the social campaign.